190 Strand is a premium residential development located in central Westminster, overlooking the River Thames and surrounded by iconic landmarks, theatres, and government institutions. Comprising a collection of luxury apartments, the development features an elegant façade combining stone, glass, and metal, offering a refined and contemporary architectural presence. Each residence is finished to high specifications, with sleek, minimalist interiors and select units benefiting from balconies with panoramic views of London’s skyline—bringing together sophisticated city living and sweeping vistas.